"A virtual loudspeaker for a new generation of creative talents from across the continent. The campaign features nine artists in fashion, film, music, literature, and photography; individuals with both talent and a deep commitment to their respective countries and people."
From top to bottom, left to right:
I See A Different You are a trio of photographers from Soweto, South Africa with an eye for style and ambition to show their continent in a whole new light.
Baloji is a fiercely original and acclaimed rapper and producer born in DR Congo and raised in Belgium.
Laurence Chauvin-Buthaud is a rising menswear designer providing local workers in her birthplace of Côte d’Ivoire with skills and training.
Tanya Mushayi is a talented surface pattern designer, stylist and blogger running her own business in Zimbabwe.
Flaviana Matata is an international catwalk model who runs a foundation for the education of orphaned girls in her home country of Tanzania.
Sy Alassane is an actor and model from Senegal who played the lead in 2011’s Sundance Film Festival official selection Restless City.
Petite Noir is the recording name of South Africa’s Yannick Ilunga who is championing a new musical movement.
Uviwe Mangweni is an endlessly curious photojournalist and copywriter from South Africa documenting hidden stories with sensitivity.
Abdellah Taïa is the first openly gay Moroccan writer and his celebrated books have been translated into several languages.